This post is supposed to be one of those "Why-a-corporate-blog?" introductory posts. There is a huge list of the usual reasons: to build relaionships, to disseminate news, to build product awareness.
What I realized though, in the hectic rush that has been the last weeks to get this new site up, the central theme here for this blog and site is really Conversation. We've used internal, informal conversations to get feedback on the old site and we are continually tracking the conversations to make the new site better. The blog was launched for the same purpose - so that we can continue and extend the conversations. earth9, as a place is casual but professional, dynamic and quirky, this medium is a great way to show the different faces and people behind the company, share some out-of-this-world ideas and get feedback on the things close to our hearts: from the kinks of project implementation to what really constitutes marketing ROI..
So let the conversations begin! A starting point is the new look for the web site. Tell us what you think. In doing up a new site design, we got a variety of feedback on what people thought of the old site design. Some of the feedback included:
1.People did not find a path to "walk" through the site.
2. People were not clear about what our services and solutions were.
That explains some of our design decisions e.g. making the top navigation a flat panel that at one glance gives the user an idea of the services and solutions we provide. More changes will be rolled out in the coming weeks. Keep the feedback coming!
Thanks, Web Team @e9