"Get closer to nature -
Visit the many beautiful nature spots in Singapore"
Today as I travel to work, I saw this huge billboard advertisement at the mrt station encouraging the public to visit Singapore’s nature spots & I thought to myself that this isn’t that effective. Would the public bother to check it out & even if they're interested, would they know where to look for more information?
When we think about nature spots in Singapore, the 1st few places that normally comes to mind would be Bukit Timah Hill, Macritchie Reservoir, Kusu Island & maybe Pulau Ubin. But do they know that there’s more?!! We have nature reserves like Sungei Buloh, SG Diving sites like Pulau Hantu, interesting marine life at Chek Jawa (which is btw at Pulau Ubin)? How about interesting facts like there's a trekking trail from Bukit Timah all the way to Macritchie? Or that Chek Jawa is gonna be wiped off & be a reclaimed land in SG within the next few years?
Awareness needs to be built. Perhaps what would be a more effective thing to do is to create an interesting awareness campaign, where there's a series of poster adverts, introducing these different nature spots. Highlighting the rich marine life we have in SG. Create a website like http://www.wildsingapore.com, provide information about the location & interesting facts. Put a url in the advertisement, encourage people to view the site, create online games for kids, forums, if possible, get green societies to participate, organise tours. Let people know that these places ain't far from them. Visit it, love it, protect it.
Ade