How We Work : Blog

MarketingSherpa’s latest survey of email marketers is out.

One of the key questions they asked was which creative email tests deliver the best ROI?

The results weren't surprising to us;
- Testing does improve ROI.
- Copy played a bigger part in achieving ROI than graphic design.
- The most ROI was achieved by testing landing page copy

Practical items I can think of based on this survey are to allocate more resources to tweaking copy versus investing in fancy graphics and to ensure your email and micro-site are in sync in terms of design, development and tracking. More often than not, we find in execution, the email campaign trails as an afterthought for many clients.

Read the survey results here.

Jo