How We Work : Blog

One highly useful source of information on B-to-B marketing is MarketingSherpa. An example of this is a recent case study on how GE Access Distribution got their resellers to more effectively follow up on leads. Tactics they employed included getting more effective lead suppliers, making the lead distribution system easy to use, using the phone to follow up with resellers and educating resellers on the value of marketing programs.

Read more about the case study here.