How We Work : Blog

earth9 is going to have its very own podcast soon. We are probably going to start small, maybe a couple of minutes to just have a quickfire roundtable about the latest buzz in the online marketing sphere.  

I'm going to try to blog about all the nasty and interesting bits so that if you ever want to try doing your own corporate podcast, at least you will have my experience to have a look at.

I'm probably going to leave out the technical details on how to actually create a podcast, there are tons of resources out there already and focus on the marketing and tension that exists in such a new medium.

It seems that nowadays a lot of companies both large and small are keen to get on the buzzword bandwagon. Having a podcast or a vidcast on your corporate site is seen as being "cool" and in touch with today's consumers.

The problem is trying to create something interesting and useful for listeners while not giving your company PR department a heart attack. Invariably, most corporate podcasts turn out "safe" and boring and are no more than commercials using another medium.

Step #1
Getting management to agree that the customer is the top priority.

e9's podcast will focus on services, technologies and ideas that we feel will interest businesses thinking of exploring or improving on thier marketing mix. If we step on a few toes so be it. As long as our listeners find value in what we are saying, that's the only ROI we are gunning for right now.

I'll be updating this as we go along, so just check back every now and again.

dan

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