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Tuesday, November 07, 2006

I was hearing out Rachel’s business plan, running through the business goals and objectives. In essence, she was seeking to create an online community where people could swap and meet items with other community members in their area. Anything from collectibles, used clothes, old toys and what not, such an online community service could be eagerly in demand she said.

After nailing down some concepts, we started to go into more specific details.
The first logical step to building the community is to build the website in which most of these activities would gain a ramp up from. As the website is not meant to be the online front of a brick and mortar shop, Rachel did not have any organization name at hand to be used as part of the domain name for the new website. She did have one idea for an easy to remember and meaningful name though:

“How about Goods Exchange? People can register in 3 simple steps and be on their way to exchanging goods with fellow community members!” she chirped enthusiastically. Amid my fits of laughter and her puzzled look at my reaction, I managed to pen down her desired website domain name on the notepad in front of us.

www.goodsexchange.com

It took a while for her to get it and needless to say, she was understandably embarrassed but amused at the same time. In case you still do not get it, this domain name can easily be misread as GoodSexChange.com….

Choosing the right domain name can be critical to the success of your website. Your domain name is the only way visitors can find you on the Internet. Obviously you really need to spend more time coming up with the good domain name for your website.
Rather than reinventing the wheel, here are a couple of links which might help you along:

For those interested, Rachel didn’t use that domain name eventually. This might have or not been a good thing though. Sometimes a domain name such as the one mentioned above could garner the attention of the Internet community if only because it has viral marketing potential (think spreading of the domain name through friends and colleagues due to the humorous nature of the domain name in comparison to the actual services provided by the website). So that may have been what the following web enterprises had on their minds when they came up with the domain names for their sites……or not.

A power generator company in Italy: www.powergenitalia.com
Searching for a qualified therapist? Try here: www.therapistfinder.com
One of the best online knowledge communities of IT experts over at www.expertsexchange.com
The community website for First Cumming Methodist Church: www.cummingfirst.com
A website to search for agent representatives for Hollywood celebrities: www.whorepresents.com