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Thursday, September 21, 2006

A "Bloody" Campaign that Works

Adidas recently launched a marketing campaign to bring fans closer to New Zealand’s popular All Blacks rugby team by sharing samples of the players’ blood. Showing how creativity can make most of a small marketing budget, minimal bloodshed and 95,000 hits later - no one's complaining this was an anaemic idea.

Jo

Technorati tags:
Adidas, Marketing Campaign Ideas, Online Marketing

Online Marketing

9/21/2006 4:25:07 PM (Malay Peninsula Standard Time, UTC+08:00)

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