Health Promotion Board
Educational Website
Challenge
Singapore Health Promotion Board wanted to explore new marketing channels in order to promote awareness about major Chronic Diseases.
They were interested in leveraging the interactivity of new media and the internet to encourage those suffering from these conditions to take personal charge of their health.
Solution
earth9 recommended and designed multiple theme-based interactive micro sites for Hypertension, Lipid Disorder and Stroke.
The site's main focus was on engaging HPB's target audience with the aim of overall usability as a key consideration.
Results
Phase 1 was launched in January 2007.