earth9 selected to develop global CRM system for Imedeen
- S$160K system to be implemented in Asia, UK and US

Singapore, 11 October 2006 – Online and interactive marketing specialist earth9 has been appointed by Danish healthcare company Ferrosan Asia Pacific to develop a complete global customer relationship marketing (CRM) system for Imedeen, the leader in internal skincare.

The S$160,000 project, which started in late-August 2006, will be implemented over a six-month period in three phases.  The global CRM system will be rolled out first in a pilot cluster of three markets (Hong Kong, Malaysia and Singapore) followed by two other groups of markets – Brazil, Denmark, Russia and United Kingdom; and France, Sweden and United States.

earth9 won the contract in a pitch involving numerous international agencies from countries like Denmark, UK and USA.  The global CRM system is part of Imedeen’s latest marketing and branding initiative to further integrate offline and online marketing activities, and lay the foundation for a sensible long-term strategy on customer acquisition, management and retention.

Maureen Law, Marketing and PR Director, Ferrosan Asia Pacific, said: “earth9 was selected based on their track record in executing region and global wide online and interactive programs, and for their strong understanding of marketing needs as well as technology considerations in rolling out such a project.”

Earl Trevor Allan, Managing Director of earth9, said: “We are delighted that Ferrosan has chosen earth9 to execute this global project.  It is a recognition of the quality of the region’s online and interactive marketing capabilities – a timely coming of age and a boost to the industry that is seeing an increase in internet penetration and online marketing expenditure.”

For the next six months, a 10 men earth9 team will integrate current Imedeen systems, map out the complexity of features to be rolled out, develop solutions for the diverse localization needs, and incorporate the needs of multiple stakeholders and ensure they adopt the final CRM system.

The proposed global CRM solution will capture the essence of a customer’s experience from awareness to consideration, enrollment, engagement, migration and advocacy.  The system will encompass the corporate website, content management, customer profile management, e-marketing management, e-commerce management and e-loyalty management.

Following completion of the initial six-month implementation, earth9 will also be engaged by Ferrosan to manage on-going network and user support.

#          #          #

About earth9

Founded in 1998, earth9 is a pioneer in the online and interactive marketing space in Singapore.  The company has helped many organizations understand how integrating an online element can impact traditional sales and marketing programs – from creating awareness to engaging and retaining customers, and tracking and measuring return on investment (ROI).

earth9 has a set of e-marketing applications for content, campaign, loyalty program and e-commerce management.  These solutions are built firmly with the marketer in mind, are easy to use, provide concrete marketing metrics and typically require no integration with existing infrastructure.

The company has a track record in helping clients increase the value of their customer relationships.  Some of these clients, located across Asia Pacific, Europe and North America, include Microsoft, Hewlett Packard, Starhub, Clear Data Voice and Singapore Media Academy.  For more information about earth9, please visit www.earth9.com. 

 

Media Contact:
Email: pr@earth9.com